Narrative, and building in public

Founder communication is scored explicitly, and traction is scored right after it. Both are downstream of whether you can explain what you're doing in a way people repeat. If you use X strategically over these four weeks, your chances of winning go up measurably, not because judges count followers, but because everything they do score gets easier when people already know what you're building.

Run the project and yourself as separate voices. They reinforce each other and the split stops either from becoming noise.

• Project account: releases, new features, progress, and replies. What shipped, what broke, what's next.
• Personal account: opinions, insight, and replies. The thinking behind the product, not its changelog.
• Both reply and like daily. Visibility here is mostly a function of being present in other people's threads.

• Subscribe to X Premium. It changes reach materially.
• Attach an image or video. Posts without media are throttled against posts with them.
• Put links in a reply to your first post, never in the post itself.

That last one is the rule people break most, and it's the most expensive. A link in the first post caps its distribution before anyone sees it. Post the thought, then reply to yourself with the link.

• Don't buy followers. It's a red flag, and it's visible to anyone who looks at your ratios.
• Don't pay influencers. Judges and investors read it exactly as what it is.
• Don't use hashtags.
• Don't fill a post with blue text: stacked mentions and links suppress reach.
• Don't put a link in the first post.

Pick the sentence in week one and don't change it. It goes in your bio, your first slide, your pitch video's opening line, and every post. Repetition is what turns a project into a thing people can refer to when you aren't in the room.

• Name the problem, not the technology.
• Say who it's for inside the sentence.
• If it needs a second sentence to make sense, it isn't the sentence yet.

• Start on day one. Twenty small posts across four weeks is a track record; twenty in the final week is noise.
• Post results, not intentions. "Shipped X, here's what broke" outperforms "excited to announce" every time.
• Follow the judges. Cheap, and it works.

Superteam Türkiye will amplify shipped milestones: a working demo, a real user number, a launch. We won't amplify an announcement that you have started. Bring us the result and we'll put it in front of the ecosystem.

• Build in public, worked through in a thread↗